JPS: Win-win for us and customers

THE EDITOR, Sir:

We welcome the questions raised by Nurville McLeod in the letter titled ‘How can JPS make more from less?’ published in The Gleaner of Tuesday, August 20, 2019. The letter writer points to the apparent absurdity of JPS encouraging consumers to use less of the very product that it sells.

Clearly, from a revenue perspective, JPS would want our customers to use as much electricity as possible as it is through energy sales that any electric utility can hope to remain viable.

However, JPS recognises that we have a duty of care to ensure that we sell energy responsibly and ensure that our customers are equipped to make informed choices in their use of energy. There are two factors that must be taken into account: (1) the ability of persons to pay for the energy they use; and (2) the negative implications of energy being wasted rather than used for productive purposes.

JPS believes that it is far better for customers to have bills that they can manage to pay in full and on time each month. This results in a win for both the company and the customer.

JPS’s objective is to drive energy sales in a manner that supports economic development and customer satisfaction. When energy is used to drive growth, the economy improves, and JPS’s revenues will ultimately improve in a more sustainable way.

WINSOME D. CALLUM

Director, Corporate

Communications and

Customer Experience, JPS