C&W Business has joined forces with tech entrepreneur Nima Anvar to elevate the region’s hospitality industry. Anvar is CEO of GuestChat, an innovative AI-powered virtual assistant tailored for hotels and resorts. This automated chat tool instantly answers website visitors’ questions and facilitates direct hotel room bookings. GuestChat’s capabilities were showcased at the C&W Business booth during the recent Caribbean Hotel and Tourist Association Marketplace in Montego Bay, St James. Here, Anvar (centre) demonstrates the power of his AI-powered virtual assistant to Maurice Bryan (second left), sales and reservations manager for the Courtleigh Hospitality Group, as (from left) Dwayne Bennett, Saralee Larmond and Andrew Fazio of the C&W Business team look on.