JMMB introduces rewards programme for women
Published:Monday | February 13, 2017 | 12:00 AMKeisha Hill
The Jamaica Money Market Brokers (JMMB) Group has introduced a rewards programme for women as part of JMMB Her Wealth, a complete financial solution which includes investments, loan, savings and insurance.
The group last month introduced this first of its kind financial solution designed to provide financial empowerment for women, at an event held at The Spanish Court Hotel in New Kingston.
Jamaica country manager of the JMMB Group, Kisha Anderson, said as part of the company's thrust to provide financial empowerment to women, the JMMB Rewards Programme is a perfect complement to the JMMB Her Wealth solution as it allows women to receive discounts as they spend, thereby maximising each dollar that is earned.
"Female clients who take advantage of the JMMB Her Wealth packaged solution will benefit from discounts of up to 20 per cent and other special access from partnering companies, by showing the JMMB Her Wealth customised token, which functions as both an accessory and an access card," Anderson said.
Kerry-Ann Stimpson, chief marketing officer, JMMB Group indicated that in selecting partners to be a part of the programme the company sought to target services that are typically utilised by women daily, including medical care, beauty, recreational, auto and home and garden services.
Supporting female entrepreneurs
"In addition to catering to the needs of women, our partnership is also supporting female entrepreneurs. Currently, most of the partners on board are small and medium-size enterprises, including several female owned and operated businesses such as Kiddi Palace, Body Bar by CCB, Adam and Eve Day Spa and Chocolate Dreams," Stimpson said.
She indicated that most of the partners are located in and around the corporate area, however plans are in place to include additional partners islandwide, so that clients can benefit from a broader range of services and products that cater to the needs of women.
"Entrepreneurs that operate businesses catering to women are also invited to contact JMMB Group for further details on becoming a partner under the JMMB Rewards Programme," Stimpson said.
"Based on the research done by the company, women represent a huge potential market opportunity for growth across many industries, including finance where there are gaps perceived in the way financial institutions cater to women and their unique needs," Anderson said.