Something Extra | Friday
The East Lawns of Devon House was the place to be on Wednesday evening as Pepsi unveiled their ‘New Beats, Same JamaICAN Flava’ campaign and new visual identity to Jamaica. Still featuring the brand’s signature blue, white, and red colours in a novel minimal look, the aesthetics of the new logo were mirrored by the event’s modern décor, further accentuated by the presence of members of the media, Pepsi’s corporate team and the glittering members of Kingston’s social scene. The launch was also in celebration of Pepsi’s newest ambassador, dancehall songstress Stalk Ashley, and the debut of a campaign video showcasing the brand’s steady commitment to culture, music, and fashion. With Brush1 The Road Marshall on deck to lead guests into dancing and excitement afterwards, there was nowhere else the enthusiastic guests would rather have been. Something Extra has the highlights.