Insight into niche tourism markets

Sun Lust to Sun Plus: Niche Tourism in the Caribbean, edited by Acolla Lewis-Cameron and Leslie-Ann Jordan, provides a comprehensive exploration of niche tourism markets in the Caribbean. The book delves into the evolution of tourism in the region, highlighting the shift from traditional sun-seeking vacations (i.e. Sun Lust of the past) to a more specialised and diverse travel experience (i.e. the Sun Plus of the future).

Lewis-Cameron and Jordan analyse various niche tourism segments, including eco-tourism, adventure tourism, cultural tourism, and wellness tourism, assessing their impact on the Caribbean’s economy and cultural landscape. They discuss how these niche markets cater to evolving tourist preferences and the strategies Caribbean destinations employ to attract these specialised travellers.

The book offers case studies, data analysis, and practical insights into how Caribbean countries can leverage niche tourism to boost their economies while preserving their unique cultural and natural assets. It is a valuable resource for tourism professionals, policymakers, and researchers interested in understanding and developing niche tourism in the Caribbean.

Sun Lust to Sun Plus: Niche Tourism in the Caribbean

Edited by: Acolla Lewis-Cameron and Leslie-Ann Jordan

Published by: The University West Indies Press

ISBN: 978-976-640-941-8

Nicole Watson is a communicator, content creator, and a blogger. Follow her on Instagram @nicolesbookishbits.