Sun | May 12, 2024

Porsche World Road Show Roars into Mexico Drive Resort

Published:Sunday | April 28, 2024 | 12:12 AM
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The Porsche Latin America team assembled: (Left to Right) Luis Santana Villanueva, Tobias Eninger (CEO), and Camilo San Martin.
Kareem Latouche
The Porsche Latin America team assembled: (Left to Right) Luis Santana Villanueva, Tobias Eninger (CEO), and Camilo San Martin.
(Left to Right): Eugenia Guerra and Elizabeth Solis ensure a seamless event experience for all participants.
Kareem Latouche
(Left to Right): Eugenia Guerra and Elizabeth Solis ensure a seamless event experience for all participants.
(Left to Right): Roberto Solares and Martha Resendiz proudly represent Porsche Mexico.
Kareem Latouche
(Left to Right): Roberto Solares and Martha Resendiz proudly represent Porsche Mexico.
The awe-inspiring Porsche GT3 RS steals the show with its aerodynamic design and racing pedigree.
Kareem Latouche
The awe-inspiring Porsche GT3 RS steals the show with its aerodynamic design and racing pedigree.
A fleet of Porsches takes to the circuit, showcasing the brand’s diverse lineup and exhilarating driving dynamics.
PABLO LOMELIN
A fleet of Porsches takes to the circuit, showcasing the brand’s diverse lineup and exhilarating driving dynamics.
A bird’s-eye view of the meticulously designed racetrack, where guests experienced the thrill of Porsche performance.
Contributed
A bird’s-eye view of the meticulously designed racetrack, where guests experienced the thrill of Porsche performance.
Porsches in their allotted spaces for test drives.
PABLO LOMELIN
Porsches in their allotted spaces for test drives.
Vehicles lined up on the speed track.
Contributed
Vehicles lined up on the speed track.
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Kareem LaTouche

Automotives Coordinator

Gearheads and luxury -car enthusiasts recently had the opportunity of a lifetime as Porsche held its famed World Road Show at the new Mexico Drive Resort. The event, decked out with a challenging circuit track and a rugged off-road course, allowed invitees to experience the true potential of the Porsche brand firsthand.

A Grand Welcome Awaits

Guests were greeted by a magnificent sight: a special Porsche 911 adorned with sponsor Michelin’s branding, proudly displayed beside towering letters spelling out “Porsche.” This led them to a central podium, where journalists from across the Caribbean and Latin America registered for the day’s exhilarating activities.

Porsche: A Jamaican Dream

Taking centre stage was Tobias Eninger, CEO of Porsche Latin America. He spoke passionately about the brand’s strong presence in Jamaica. “The team at ATL Automotive, led by Adam Stewart, has been doing a fantastic job showing the Jamaican people the great things that the Porsche brand has to offer,” Eninger remarked, “and we envision it growing even stronger. Porsche is more than a luxurious sports car. It’s an experience – a dream we aim to fulfil every day.”

He further elaborated on the brand’s diverse offerings, highlighting that “from the iconic 911 to the electric Taycan, there’s a Porsche to suit every desire. We’re proud that all these models are available in Jamaica”.

From Breakfast to Buckle-Up: A Day of Thrills

The event kicked off with a delightful breakfast, followed by an introductory presentation that set the stage for the day’s main attraction. Participants were then divided into groups and taken through a series of exciting challenges:

Launch Control Adrenaline: Using the latest 911 Carrera T, Porsche showcased the vehicle’s explosive acceleration with launch control. Participants were instructed on activating this feature, experiencing the exhilarating G-force as the car rocketed forward.

Off-Road Prowess: This course aimed to shatter the perception of Porsches being purely road-focused machines. Key features like hill-descent control were demonstrated, allowing the vehicle to intuitively manage inclines while the driver focused on steering. For the truly adventurous, the course even featured a rocky section, highlighting the benefit of the all-round camera for navigating tricky terrain.

Slalom Course Challenge: This fast-paced challenge involved weaving through strategically placed cones at high speeds before a hard-braking finale. This showcased the precise steering, exceptional handling, and powerful braking capabilities of the Porsche lineup.

Circuiting the Dream: Undoubtedly the most anticipated activity, the circuit course featured the crown jewels: the GT3 and 4 RS. These machines, adorned with elaborate spoilers, carbon fibre accents, and aerodynamic enhancements, attracted immediate attention. A variety of other models, including the Spyder, Panamera, Targa, and Carrera, were also available, each showcasing the brand’s versatility – from the Panamera’s luxurious comfort at high speed to the Carrera’s raw power and pure sports car performance.

The Grand Finale: Hot Laps and Lasting Impressions

As the day concluded, participants gathered back at the main area, receiving awards and certificates for their participation. The ultimate treat awaited them – “Hot Laps.” Porsche’s professional drivers took each participant on a thrilling high-speed journey around the circuit, truly etching the Porsche experience into their memory.

A Look Ahead: The Future of Porsche in Jamaica

The event echoed Eninger’s sentiment for Porsche in the region, as he emphasised that Jamaicans are increasingly discovering that Porsche is more than a car; it’s an embodiment of dreams and a driving experience unlike any other. This World Road Show has undoubtedly solidified Porsche’s position as a leading luxury car brand, and one can only expect this connection to strengthen in the years to come.